Video marketing represents one of the most commonly used advertising strategies in today’s social media and online networking world. This form of marketing requires very little investment on the part of the business and has the potential for large rewards. Some of these rewards typically come in the form of customer awareness. So how can a video marketing campaign increase a business’s awareness in the eyes of potential customers? Millions of people utilize online tools like social media websites and video sharing networks every day. This makes these online sites very useful marketing tools for companies looking to access an unlimited number of potential viewers. One of the most successful ways for a business to incorporate video marketing into their advertising strategies is to use video to promote awareness of the company’s name. By directly engaging viewers by getting them to view a video and then share it with their friends, a business can increase their name recognition, their brand awareness and generate more leads. More awareness can translate to increases sales and revenue down the road. Crucial to local businesses is using videos to generate and capture leads. With a properly targeted campaign, video can be used in varied and creative ways to capture your buyers right when they are searching for you, in addition to making them aware of you for when they need you in the future. Not only does a video marketing campaign increase the public’s awareness of a specific business, it also provides an easy way for business’s to track how well their campaign is working. Video marketing can be a very effective tool for gauging what techniques are grabbing the attention of certain viewers and which techniques are not working. This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their strategy. Finally, a properly executed video marketing strategy will vastly increase a company’s search engine rankings if video SEO practices are used. This can help ensure that a company is listed in the top 10 results on search engines like Google, which is a guaranteed way to increase awareness from online viewers. Whether your business is in local markets or you're able to target globally, our video marketing consultant may be able to pinpoint strategic buyer keywords and design a video marketing strategy around those keywords, vastly increasing your reaching your market, in both organic and paid traffic. Fill out the quick survey below to get a free analysis to discover what hidden and untapped veins of gold are waiting for you in your field, and see if you qualify as a match for our Keyword Domination Lead Blasting service! To learn more about it see here

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Griffin Media Publishing specializes in video marketing, but we are also a full service agency.  Would you like to inquire about custom marketing for your business?  Fill out the form on our main site and we will get back to you with our analysis as soon as possible!


Griffin Media Publishing is a professional agency producing high quality and creative videos based on client demands and specifications. We specialize in video marketing, YouTube marketing, video SEO and targeting, among others. We help clients increase their product sales and leads through effective videos made by our talented expert marketing team.


Abbotsford, BC Canada

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