Posts Tagged: video marketing
There is no doubt that a video marketing campaign can increase awareness of a company and promote a band of loyal followers, but a properly run strategy can also increase a business’s search-ability. Every company wants their website to be listed at the top of search engine results pages and video marketing SEO practices can help get any business’s webpage ranked in the top 10.
Many studies of online user activity show that the vast majority of people use a major search engine like Google or Bing to find what they are looking for. Studies also indicate that most online viewers will only click on the top 10 results returned by a search engine, or results listed on the first page. This means that in order to be found by the most amounts of potential customers a business must find a way to get their website in the top search engine rankings. Videos represent a great way to accomplish this. Video SEO practices not only increase a website’s relevancy in the eyes of search engines, but videos are more attractive to viewers than traditional text webpages are. In fact, studies have shown that more online viewers will click on a video result listed in the 6th or 7th position on a search engine’s result page over a traditional text result ranked number 1 or 2.
Video SEO practices include strategically utilizing targeted buyer keywords on a specific algorithm. With good research most businesses can find areas where they can rank and dominate in the first page of the search engines, vastly increasing their buyer leads.
Aiming to rank for a specific set of keywords involves both on-page and off-page SEO. How the video is named, what keywords are included in the title, meta tags, meta descriptions and its URL address can also influence how the video will be ranked by search engines. Incorporating some video SEO techniques into any video marketing strategy will guarantee more online viewership.
We are specialists in digging up untapped buyer keywords, creating and publishing your videos according to our powerful system, that just works. If you want to start winning more page one rankings, fill out our quick survey to get a free analysis and see if you qualify as a match for our Keyword Domination Lead Blasting service!
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Video marketing represents one of the most commonly used advertising strategies in today’s social media and online networking world. This form of marketing requires very little investment on the part of the business and has the potential for large rewards. Some of these rewards typically come in the form of customer awareness. So how can a video marketing campaign increase a business’s awareness in the eyes of potential customers?
Millions of people utilize online tools like social media websites and video sharing networks every day. This makes these online sites very useful marketing tools for companies looking to access an unlimited number of potential viewers. One of the most successful ways for a business to incorporate video marketing into their advertising strategies is to use video to promote awareness of the company’s name. By directly engaging viewers by getting them to view a video and then share it with their friends, a business can increase their name recognition, their brand awareness and generate more leads. More awareness can translate to increases sales and revenue down the road.
Crucial to local businesses is using videos to generate and capture leads. With a properly targeted campaign, video can be used in varied and creative ways to capture your buyers right when they are searching for you, in addition to making them aware of you for when they need you in the future.
Not only does a video marketing campaign increase the public’s awareness of a specific business, it also provides an easy way for business’s to track how well their campaign is working. Video marketing can be a very effective tool for gauging what techniques are grabbing the attention of certain viewers and which techniques are not working. This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their strategy. Finally, a properly executed video marketing strategy will vastly increase a company’s search engine rankings if video SEO practices are used. This can help ensure that a company is listed in the top 10 results on search engines like Google, which is a guaranteed way to increase awareness from online viewers.
Whether your business is in local markets or you’re able to target globally, our video marketing consultant may be able to pinpoint strategic buyer keywords and design a video marketing strategy around those keywords, vastly increasing your reaching your market, in both organic and paid traffic.
Fill out the quick survey below to get a free analysis to discover what hidden and untapped veins of gold are waiting for you in your field, and see if you qualify as a match for our Keyword Domination Lead Blasting service!
To learn more about it see here