There is no doubt that a video marketing campaign can increase awareness of a company and promote a band of loyal followers, but a properly run strategy can also increase a business’s search-ability. Every company wants their website to be listed at the top of search engine results pages and video marketing SEO practices can help get any business’s webpage ranked in the top 10.
Many studies of online user activity show that the vast majority of people use a major search engine like Google or Bing to find what they are looking for. Studies also indicate that most online viewers will only click on the top 10 results returned by a search engine, or results listed on the first page. This means that in order to be found by the most amounts of potential customers a business must find a way to get their website in the top search engine rankings. Videos represent a great way to accomplish this. Video SEO practices not only increase a website’s relevancy in the eyes of search engines, but videos are more attractive to viewers than traditional text webpages are. In fact, studies have shown that more online viewers will click on a video result listed in the 6th or 7th position on a search engine’s result page over a traditional text result ranked number 1 or 2.
Video SEO practices include strategically utilizing targeted buyer keywords on a specific algorithm. With good research most businesses can find areas where they can rank and dominate in the first page of the search engines, vastly increasing their buyer leads.
Aiming to rank for a specific set of keywords involves both on-page and off-page SEO. How the video is named, what keywords are included in the title, meta tags, meta descriptions and its URL address can also influence how the video will be ranked by search engines. Incorporating some video SEO techniques into any video marketing strategy will guarantee more online viewership.
We are specialists in digging up untapped buyer keywords, creating and publishing your videos according to our powerful system, that just works. If you want to start winning more page one rankings, fill out our quick survey to get a free analysis and see if you qualify as a match for our Keyword Domination Lead Blasting service!
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Griffin Media Publishing specializes in video marketing, but we are also a full service agency. Would you like to inquire about custom marketing for your business? Fill out the form on our main site and we will get back to you with our analysis as soon as possible!
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Griffin Media Publishing is a professional agency producing high quality and creative videos based on client demands and specifications. We specialize in video marketing, YouTube marketing, video SEO and targeting, among others. We help clients increase their product sales and leads through effective videos made by our talented expert marketing team.